Founded on the core principals of having fun and riding with your buddies – bro! clothing offers a unique selection of soft goods for all your action sports needs.
At a time when action sports are progressing at such a huge rate, we’ve noticed people putting a lot of pressure on themselves to stomp that newest trick, get sponsored, and turn pro.
bro! is about stepping back from all of that, riding with your buddies and having fun!
bro! clothing is the brainchild of shred-loving and actual real-life brothers, Nick and JJ Coates.
The bro! seed was sown late in 2011, over some after-shred beers at our local dome right here in the UK. A few years down the line, and much to our own surprise, we're cranking out more rad products than ever before!
A passionate snowboarder and wakeboarder, Nick also MCs at action sports events around the country.
He's the man at the helm of good ship bro! and deals with the day to day running of the company. From new product sourcing to shipping out orders, pretty much everything you see here at The Brocery Store has had nick's meddling hands all over it... we really don't know where they've been so we've asked him to wear gloves in future.
JJ looks after the design side of things here at bro! and has a creative skill way beyond his years. You'll see his rad illustrations popping up on a whole variety of our products, as well as on our website and social media channels.
We also like to refer to JJ as Nick's carer, he's firmly in charge of tempering the more stupid ideas and making sure we don't get into too much trouble...
You right there, our bros!
We couldn't do this without your support, so thank you for taking the time to visit our website.
Don't forget to check out the shop if you haven't already... maybe treat yourself to something nice, eh? And if you'd like to help us out in some other way shape of form, why not get in touch!