Founded on the core principals of having fun and riding with your buddies – bro! clothing offers a unique selection of soft goods for all your action sports needs.
At a time when action sports are progressing at such a huge rate, we’ve noticed people putting a lot of pressure on themselves to stomp that newest trick, get sponsored, and turn pro.
bro! is about stepping back from all of that, riding with your buddies and having fun!
bro! clothing is the brainchild of shred-loving and actual real-life brothers, Nick and JJ Coates.
The bro! seed was sown late in 2011, over some after-shred beers at our local dome right here in the UK. A few years down the line, and much to our own surprise, we’re cranking out more rad products than ever before!
Nick is the man at the helm of good ship bro! and deals with the day to day running of the company.
From new product sourcing to customer service, social media magic to sales, design ideas and events, pretty much everything you see here at bro! has had Nick’s hands all over it… we really don’t know where they’ve been so we’ve asked him to wear gloves in future.
You’ll often catch Nick at our big pop-up events, he likes a chat – so come and say yo!
JJ looks after some of the design side of things here at bro! and has a creative skill way beyond his years. You’ll see his rad illustrations and designs popping up on our products, website and socials.
Currently residing in Canada, JJ is now lending his creative talents to the craft beer industry too!
When back in Europe, you’ll find JJ acting as Nick’s part-time carer – helping to temper some of the more “out-there” ideas and making sure we don’t get into too much trouble… (smashy smashy!)
You right there, our bros!
We couldn’t do this without your support, so thank you for taking the time to visit our website.
Don’t forget to check out the shop if you haven’t already… maybe treat yourself to something nice, eh? And if you’d like to drop us a line about something, or just say yo, then why not get in touch!